Toon: Eneco's smart platform for selling less energy to the home
Steve, Muylle Niraj, Dawar
Steve, Muylle
Niraj, Dawar
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Publication Year
2018
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Book
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Publication Number of pages
14
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Abstract
Eneco Group, the second largest utility company in the Netherlands, launched a smart thermostat, Toon, that served as a platform for energy management services. Toon quickly became the gold standard for smart homes in the Netherlands. In January 2017, top management needed to discuss the strategic priorities to keep Toon’s lead and hold off the competition.
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Keywords
Platform, Strategy, Energy, Competitive Positioning, International Expansion, Innovation