Loading...
Downstream Competitive Advantage: The Cognitive Bases of Competitive Advantage - How prototypicality structures and the cognitive processes of satisficing and balancing confer strategic benefits
Dawar, Niraj Goedertier, Frank
Dawar, Niraj
Goedertier, Frank
Citations
Altmetric:
Publication Type
Editor
Supervisor
Publication Year
2009
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
20
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Market Strategy & Innovation, Innovation, Market Strategy