The impact of new product launch strategies on the likelihood of competitive reaction : Empirical findings in industrial markets
Debruyne, Marion ; Moenaert, Rudy ; Griffin, A. ; Hart, S. ; Hultink, E.J. ; Robben, Hans
Debruyne, Marion
Moenaert, Rudy
Griffin, A.
Hart, S.
Hultink, E.J.
Robben, Hans
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1999
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Competitors