Buyer and supplier perspectives on the transactional use of digital technologies: Two sides of the same coin?
Van den Steen, Nils Standaert, Willem Muylle, Steve Basu, Amit
Van den Steen, Nils
Standaert, Willem
Muylle, Steve
Basu, Amit
Citations
Altmetric:
Publication Type
Conference Presentation
Editor
Supervisor
Publication Year
2018
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication Number of pages
Collections
Abstract
Prior research has shown that the use of digital technologies can improve the performance of processes involved in supply-chain transactions in a variety of industries. While their impact has been investigated for the procurement process, process-oriented research on the effect of digitization for sales is limited. In addition, both perspectives have not been examined in an integrated and comprehensive way. This study adds to the literature by taking a bilateral perspective on the process performance impact of buyer-supplier transactional use of digital technologies.
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing, Digital Technologies, Buyer-Supplier Transactional Use