Resolving environmental and social conflicts - responsible innovation in small producers clusters in northern Vietnam
Voeten, Jaap de Groot, Gerard Roome (+), Nigel de Haan, Job
Voeten, Jaap
de Groot, Gerard
Roome (+), Nigel
de Haan, Job
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Book Chapter
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2012
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A stakeholder approach to corporate social responsibility: Pressures, conflicts, reconciliation
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Abstract
The evaluation of the relationship with the customer and related benefits has become a key point for a company’s competitive advantage. The development of customer churn models has increased over the years. However, these models tend to be complex and used on demand, being developed every time the customer analysis is requested. The main contribution of this article is to demonstrate how a backtesting framework can be used for churn evaluation, enabling the validation and monitoring process for the generated churn models.
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Strategy