How Can B2B Organizations Engage Consumers through the Use of Digital Technology
Muylle, Steve ; Basu, Amit ; Standaert, Willem ; Decraene, W. ; Debrabander, F. ; Praet, S.
Muylle, Steve
Basu, Amit
Standaert, Willem
Decraene, W.
Debrabander, F.
Praet, S.
Citations
Altmetric:
Publication Type
Editor
Supervisor
Publication Year
2016
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales