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Identifying opportunities for product digitization

Muylle, Steve
Basu, Amit
Standaert, Willem
Decraene, Wim
De Wint, Koen
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Publication Year
2018
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Book
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Publication Number of pages
16
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Abstract
Product digitization - the use of digital technologies to enhance and even transform products, can profoundly change how the product is produced, distributed, sold and experienced.
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Product Digitization
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