Not all discounts are created equal: How assortments affect the perceived value of a price reduction
Goedertier, Frank Weijters, Bert
Goedertier, Frank
Weijters, Bert
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Publication Type
Conference Presentation
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Supervisor
Publication Year
2016
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Book
Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference
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Keywords
Discounts, Price Reduction