Browsing Research Output by Author "Baldauf, A."
The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysisBaldauf, A.; Diamantopoulos, Adamantios; Cravens, K.S.; Zeugner - Roth, Katharina (Journal of Retailing, 2009)
The relative impact of self congruity and perceived value on brand attitude and intention: a study in a low involvement informational product categoryZeugner - Roth, Katharina; Weijters, Bert; Baldauf, A. (2010)