Browsing Research Output by Author "Cauberghe, Verolien"
Being there or being lost? The context effects of TV programme induced interactivity on advertising responses and the modering role of need for cognitionCauberghe, Verolien; De Pelsmacker, Patrick; Geuens, Maggie (2007)
Brand placement in music videos. The effect of brand prominence and artist connectedness on brand recall and brand attitudeHudders, L.; Cauberghe, Verolien; Panic, K.; Faseur, Tine; Zimmerman, Eva (2012)
Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising ResponsesCauberghe, Verolien; Geuens, Maggie; De Pelsmacker, Patrick (International Journal of Advertising, 2011)