Browsing Research Output by Author "Schillewaert, Niels"
Now showing items 21-40 of 61
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Hanging out at the memeplexVerhaeghe, Annelies; Van den Bergh, Joeri; Schillewaert, Niels (Research World, 2009)
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Health 2.0 Social media as the central nervous system for learning about epilepsyVerhaeghe, Annelies; Schillewaert, Niels; Van Campenhout, R.; Hansen, R. (2010)This article deals with the ego-other-focus dimension of emotions–referring to the degree to which people see themselves as independent from or interdependent with others– and addresses the question which emotions should be used to promote specific products or to persuade a specific group of people. The findings of the experiment suggest that for a privately consumed product, ads evoking an ego-focused emotion scored better than ads evoking an other-focused emotion, whereas the reverse was true for a publicly consumed product. However, this interaction effect was only present for extravert and not for introvert respondents. Theoretical and practical implications, together with some future research ideas are suggested.
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How fans became future shapers of ice-cream brand Ben & Jerry'sDe Ruyck, Tom; van Kesteren, Martijn; Ludwig, Stephan; Schillewaert, Niels (2010)
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Join the researchVerhaeghe, Annelies; De Ruyck, Tom; Schillewaert, Niels (International Journal of Market Research, 2008)
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Last night a DJ saved my life! Or why researchers need DJ SkillsSchillewaert, Niels; De Ruyck, Tom (Research World, 2010)
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Le jour le plus longDe Ruyck, Tom; Schillewaert, Niels; Verhaeghe, Annelies; Friedman, Michael (Revue Française du Marketing, 2010)
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Measurement bias due to response styles: A structural equation model assessing the effects of modes of data-collectionWeijters, Bert; Schillewaert, Niels; Geuens, Maggie (2004)
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Measurement bias due to response styles: a structural equation model assessing the effects of modes of data-collectionWeijters, Bert; Schillewaert, Niels; Geuens, Maggie (2004)This paper validates measures of response styles as latent variables using structural equation modeling. Next to measurement validation the main objective is to assess whether different modes of data collection bring along measurement bias due to response styles. Results indicate that Internet panel and telephone survey respondents do not show a higher yeah-saying tendency than do people responding to a postal mail survey. Participants in web panel surveys also use the range of rating scales similarly compared to postal mail participants. Telephone survey respondents used a wider range of rating scale options. This may be due to primacy and recency effects of the response options. Internet pop-up surveys seem to lead to more yeah-saying, while respondents also use a narrower range of the rating scale.
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Measuring the eROI for pharmaceutical web sitesSchillewaert, Niels (2006)
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Order and quality effects in sequential monadic concept testing: methodological details matter in concept-testing practiceFriedman, Michael; Schillewaert, Niels (Journal of Marketing Theory & Practice, 2012)
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Organizational innovation adoption: A multi-level framework of determinants and opportunities for future researchFrambach, Ruud; Schillewaert, Niels (Journal of Business Research, 2002)Organizational innovation adoption has received increasing attention in the marketing and management literature over the past two decades. Insight into adoption processes, its inhibitors and stimulators helps suppliers of innovations to market their new products more effectively. The objective of this paper is to discuss the main findings on organizational adoption and integrate them within a framework. The framework that is proposed addresses the adoption decision at two levels, i.e. the organizational level and the individual adopter within an organization. Research on innovation adoption and technology acceptance that have emerged in the marketing and management literature is integrated and several research issues that need further attention are identified.
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Persoonlijke verkoopSchillewaert, Niels (2000)
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ProductbeleidSchillewaert, Niels; De Boeck, F.; Van Nuffel, Frederik (2000)
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(R)E-tail satisfaction: Retail customer satisfaction in online and offline contextsWeijters, Bert; Schillewaert, Niels (2006)
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(R)E-tail satisfaction: retail customer satisfaction in online and offline contextsWeijters, Bert; Schillewaert, Niels (2006)Building on the e-Satisfaction model proposed by Szymanski and Hise (2000) and further validated by Evanschitzky, Iyer, Hesse, and Ahlert (2004), we develop an instrument to measure shopper satisfaction in online and offline retail contexts: the (R)E-Tail Satisfaction scale. Using data from an online (N=202) and an offline (N=441) grocery shopper sample, the instrument is shown to be fit for cross-channel evaluation of levels of satisfaction and its antecedents. We find full metric invariance (identical factor loadings), sufficient partial scalar invariance (identical item intercepts for at least two items per construct), as well as some interesting structural differences. Most notably, online shoppers evaluate the facets of retail satisfaction generally lower than do offline shoppers.
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Resistance to brand switching when a radically new brand is introduced: a social identity theory perspectiveLam, Son; Ahearne, Michael; Hu, Ye; Schillewaert, Niels (Journal of Marketing, 2010)
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Response styles and how to correct themWeijters, Bert; Geuens, Maggie; Schillewaert, Niels (GfK Market Intelligence Review, 2009)
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Reversed item bias in likert-type measurementWeijters, Bert; Geuens, Maggie; Schillewaert, Niels (2007)
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Simulating the Principle of Database Marketing through DARTSDe Wulf, Kristof; Schillewaert, Niels; Van Vooren, Erik (Journal of Database Marketing, 2000)