Weiss, Martin; Koenig, Andreas; Mammen, Jan; Junge, Sebastian; Hungenberg, Harald (Academy of Management Annual Meeting Proceedings, 2014)
We provide a new explanation of corporate-level performance by introducing the concept of portfolio dynamism heterogeneity (PDH)─the cumulative variation across businesses in the industry dynamism represented in a company’s business portfolio. Dynamic capability theory suggests that managerial challenges and appropriate capabilities differ substantially depending on the level of dynamism in a given industry. We argue that it is therefore counterproductive for companies to simultaneously manage businesses from industries that differ strongly with regard to their dynamism; furthermore, these consequences of PDH are likely to be exacerbated to the extent of a corporation’s asset intensity. However, we also propose that companies could eventually (over)compensate for the hazards inherent in PDH if they flexibly adjust their portfolios. We find support for our theory but also counterintuitive results, when testing it on a global sample of 275 companies in the years 2003 to 2010. Our study is the first to combine research on dynamic capabilities and the corporate strategy literature to develop and test comprehensive measures of market dynamics and PDH. We portray PDH as a key concept in corporate strategy and envision possible approaches to managing PDH as first steps towards corporate-level dynamic capabilities and ambidexterity in corporate strategy.
Hankammer, Stephan; Jiang, Ruth; Kleer, Robin (2016)
Mass Customization (MC) has become a major trend in the consumer goods market in recent years. However, it is still unclear if MC goods have a positive impact on the environment due to the many influencing factors in comparison to mass produced goods. With Google’s “Project Ara”, a modular and customizable smartphone approach is very likely to reach market maturity and its economic, social and ecologic impacts are still unclear. Using a qualitative case study approach, we shed light on its potential economic success. Furthermore, we use the two theoretical concepts of Eco Innovation (EI) and Systemic Innovation (SI) to assess Google Ara’s potential to lead to changes in terms of ecologic and social concerns.
In our analysis, we show that Project Ara has the potential to outperform its competitors of modular smartphones. We work out that Google’s modular approach could lead to a longer useful life of smartphones – or at least for some components. Finally, we affirm Project Ara’s general potential for being an SI. Even though Project Ara will very likely not change the complete smartphone market and the behavior of the involved actors, there is a potential for influencing sociocultural behavior in the long tail of the smartphone market.
This article discusses the financial perspective in a case study at ICTRA that deals with improving ICT service delivery. It outlines the three-step approach taken in the Finance Transformation Project and explains how this approach helped ICTRA in becoming a more business-oriented ICT shared service centre.
Fehre, Kerstin; Hoefer, Julia (Academy of Management Proceedings, 2015)
This research explores both the impact of company performance and economic situation on the degree of future orientation in company reporting and the textual emphasis within forward-looking statements (company-external vs. company-internal prospective information). The examination is built on annual reports of all German HDAX companies during the period from 2003 to 2012. The results of the regression analysis reveal that high profitability and an improvement in the economy lead to an increased future orientation in company reporting. Hence, companies in an advantageous position send signals of long-lasting positive developments to capital markets. Results concerning the textual emphasis of the companies' forward-looking reporting demonstrate that the degree of forward-looking external statements increases due to company's profitability and to a downturn in the economy. In contrast, the degree of forward-looking internal statements increases due to an improvement in the economic situation. Furthermore, the economic situation positively directs the relation between performance and prospective internal reporting. Thus, forward-looking reporting focuses on the company's environment more strongly only if the economic situation is in decline (problem-oriented attention control) or if the current advantageous position of the company is preserved by the consideration of potential opportunities and risks arising from the company's environment.
Behr, Henning; Fehre, Kerstin (Academy of Management Proceedings, 2015)
CEOs play a central role for the strategic outcomes of their firms. Although research has provided many insights about the factors determining CEOs' openness toward strategic changes, the consequences of these attitudes have not been sufficiently investigated. To assess the consequences of willingness for change at the CEO level, we used the concepts of Commitment to the Status Quo (CSQ) (i.e., the belief in the enduring correctness of current strategies) and evaluate its effects for strategic persistence under the moderating role of managerial discretion. Our sample is based on 178 publicly traded firms in Germany over 10 years. Our results show that CSQ at the CEO level is crucial for strategic development only in situations of sufficiently high managerial discretion. Namely, a significant impact of the CEO's mental attitude is observable only in scenarios with high product differentiability, high market growth, bad past performance, or small companies.
Behr, Henning; Fehre, Kerstin (Academy of Management Proceedings, 2014)
The Upper Echelons Theory has been proved to play an important role in strategic management research. Former studies have shown significant effects of CEO-specific demographic data on a firm's strategic outcome. For a further validation of those results, we reevaluate the existing results based on the concept of the commitment to the status quo (CSQ) on a German sample. Furthermore, we extend past research and investigate the impact of selected characteristics of CEO turnovers on CEOs' strategic commitment. We find evidence that supports existing findings about antecedents of CSQ, i.e. CEO tenure and past performance are good determinants for CEO's CSQ. Contrariwise, the influence of other factors like firm size or slack resources has to be reconsidered in international context. Our results further suggest that especially newly appointed CEOs after a forced turnover have the lowest commitment to current strategies and therefore the largest potential to overcome organizational inertia.
Vermeire, Jacob; Lepoutre, Jan; Meuleman, Miguel (Academy of Management Proceedings, 2017)
Poverty is one of the greatest challenges of our times and microfinance organizations try to help reduce poverty by providing microloans for enterprise development. However, recent studies have demonstrated that the positive impact of microloans on the lives of the poor is generally very limited. In this light, understanding why and how individuals use microloans is an important component of making microlending more effective. In this empirical study, we employ an inductive multiple-case study design to develop an understanding of microloan use among 7 female firm founders in rural South Africa. We found patterned differences in the salience of the firm founders' social identity, the construction of an option set of possible uses for the microloan, and finally the dominant loan utilisation. Our inductive model provides an important extension to the microfinance literature and the emerging stream of theorizing around founder social identities.
Vanderheyden, Karlien; Cools, Eva; De Baets, Shari (2011)
Questionnaires using Likert-type rating scales are an important source of data in marketing research. Researchers use different rating scale formats with varying numbers of response categories and varying label formats (e.g., 7-point rating scales labeled at the endpoints, fully labeled 5-point scales, etc.) but have few guidelines when selecting a specific format. Drawing from the literature on response styles, we formulate hypotheses on the effect of the labeling of response categories and the number of response categories on the net acquiescence response style, extreme response style and misresponse to reversed items. We test the hypotheses in an online survey (N = 1207) with eight experimental conditions and a follow-up study with two experimental conditions (N = 226). We find evidence of strong effects of scale format on response distributions and misresponse to reversed items, and we formulate recommendations on the choice of a scale format.
Fehre, Kerstin; Schulz, Ann-Christine (Academy of Management Proceedings, 2018)
In this study we investigate determinants of the adoption of US-type MBA programs among German universities. Drawing on neo-institutional theory we argue that the diffusion of MBA programs in Germany is closely connected to the relevance debate of management education and propose that growing concerns over the legitimacy of German business schools have spurred the adoption of these programs. In an empirical analysis of 83 universities in Germany, we show that the adoption of MBA programs is positively associated with the size of the institution, its status, and the relative significance of the business school within the university. These findings expand our understanding of the underlying factors that influence the adoption and spread of this important business education program among academic institutions and elucidate why MBA programs spread among Germany universities despite their different educational tradition. This paper received the best paper price in graduate management education.
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