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    AuthorGeuens, Maggie (140)Muylle, Steve (71)Weijters, Bert (70)De Wulf, Kristof (61)Goedertier, Frank (55)Schillewaert, Niels (53)De Pelsmacker, Patrick (44)Rangarajan, Deva (37)Debruyne, Marion (36)Odekerken-Schröder, Gaby (27)View MoreSubjectMarketing & Sales (168)Consumer Behaviour (115)E-business (72)Branding (47)Retail & Trade Marketing (36)Sales Management (34)Services Marketing (30)Customer Satisfaction (18)Marketing (17)E-business & Internet Marketing (11)View MoreDate Issued2010 - 2019 (221)2000 - 2009 (334)1990 - 1999 (27)Knowledge Domain/Industry
    Marketing & Sales (582)
    Digital Transformation (27)Innovation Management (10)Strategy (9)Operations & Supply Chain Management (8)Accounting & Finance (4)Governance & Ethics (4)Special Industries : Financial Services Management (3)Special Industries : Healthcare Management (3)Human Resource Management (2)View MorePublication TypeArticle in academic journal (149)Conference Presentation (132)Book Chapter (55)Conference Proceeding (46)Working paper (33)Case (24)Article in academic journal - other (22)Book - Author (22)Dissertation - Monograph (15)Article in professionally oriented journal - other (9)View More

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    Automatic activation of the self in a persuasion context

    Bosmans, Anick; Vlerick, Peter; Van Kenhove, Patrick; Hendrickx, Hendrik (+) (LannooCampus, 2001)
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    Mood and evaluation : The effect of mood on the evaluation of negatively valenced mental categories

    Bosmans, Anick; Vlerick, Peter; Van Kenhove, Patrick; Hendrickx, Hendrik (+) (Vlerick Business School, 2000)
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    Marketing Metrics

    Debruyne, Marion; Kubbard, Katrina (2000)
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    Message modality and message effectiveness

    De Pelsmacker, Patrick; Anckaert, Pascal (2000)
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    Collecting and Using Market and Marketing Knowledge

    Debruyne, Marion (2000)
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    6th Belgian Consumer Goods Conference: Onderzoeksresultaten

    Van Ossel, Gino; Vereecke, Ann; Buyens, Dirk (2007)
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    Simulating the Principle of Database Marketing through DARTS

    De Wulf, Kristof; Schillewaert, Niels; Van Vooren, Erik (2000)
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    Direct Marketing

    De Wulf, Kristof; Mariën, Ilse (Garant-Uitgevers, 2000)
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    Winkeltrouw in de kledingbranche: een empirische vergelijking tussen Nederlandse en Belgische consumenten

    De Wulf, Kristof; Odekerken-Schröder, Gaby (Uitgeverij de Vrieseborch, 2001)
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    Relationship Marketing Effectiveness in Retailing: A Contingency Approach

    Odekerken-Schröder, Gaby; De Wulf, Kristof; Reynolds, K. (Maastricht Universiteit, 2000)
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