This case reveals the complexity of making a viable market entry with a complex healthcare IT product and illustrates how a technology-driven company aims at making a strategic transition. In 2005, Agfa HealthCare is an established player in the market for medical imaging, that strives to become a leading healthcare IT player. To break through market inertia and increase market share, the company ventures into the development of state-of-the-art IT solutions. Looking for its next growth opportunity, Agfa HealthCare's attention is drawn towards the Spanish healthcare market where it faces four options for a possible market entry with IT solutions: (1) enter the Spanish market alone, (2) acquire a Spanish player, (3) partner up with a company in the Spanish market or (4) dismiss the move altogether and direct its efforts towards other markets or products. It is up to the strategic decision maker to analyse the pros and cons related to each strategy based on available information concerning the industry, customers, competition, possible partners, acquisition candidates and product characteristics. Therefore, this case is particularly suitable for students of both degree programs and executives interested in market strategy, strategic decision making, competition and product management.
This study focuses on market orientation in family-owned firms. Market orientation is influenced by organizational characteristics and is at the same time a key antecedent of innovation. Since the generation in control largely shapes the family firm’s organization, the authors examine the relationships between the generation in control, market orientation, and innovation. Using regression analysis, the study demonstrates that later generations show a lower level of market-oriented behavior, that the positive relationship between market orientation and innovation is maintained in a family firm sample, and that the generation in control influences innovation through its influence on market orientation.
Even though we have witnessed a number of helpful innovations in recent years (i.e. mobile banking apps, QR-code based peer-to-peer payments, digital advisors, gamified savings accounts etc.), I think it is fair to say that banks and insurance companies are not the most innovative organisations around. Despite this, change is in the air and there are signs that the finance industry is finally beginning to realise the importance of innovation – but it is also clear that there is a long road ahead if banking is to catch up with other sectors such as I.T and Healthcare.
We analyse the role of creative workers in the region as a source and foundational element of regional innovation in the European Union. We show the empirical relevance of this factor – which we label inspiration – within the structure of a recursive model of regional innovation for a set of 83 European regions. We show that, when differentiated from the presence of regional intelligence – as measured by the availability of human capital – and from technological infrastructure, inspiration, along with the degree of development of national and regional institutions, has the strongest direct and indirect effects on regional patenting activity.
Leten, Bart; Landoni, Paolo; Van Looy, Bart (2014)
This paper examines the impact of universities on the technological performance of adjacent firms. We extend existing research by jointly analyzing, and comparing, the effects of education (graduates) and scientific research (publications) activities of universities on firms’ technological performance. Adopting the knowledge production framework, our study is conducted at the level of 101 Italian territorial areas (provinces) and four industries. Overall, fixed-effect panel data models reveal a positive effect of both university graduates and scientific publications on the technological performance of firms. At the same time, considerable industry differences are observed. While the provision of university graduates positively affects firm performance in all industries under study, additional effects for scientific research are only observed in electrical and pharmaceutical industries that are science-intensive and where the scientific knowledge base is changing rapidly over time. The observation that spillovers from academia into the industrial texture of provinces rely on education and research in an industry-specific manner is relevant to the design of appropriate research and innovation policies.
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