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    AuthorBasu, Amit (1)Muylle, Steve (1)Standaert, Willem (1)Van den Steen, Nils (1)SubjectBuyer-supplier Transactional Use (1)Digital Technologies (1)
    Marketing (1)
    View MoreDate Issued2018 (1)Knowledge Domain/Industry
    Digital Transformation (1)
    Marketing & Sales (1)Publication Type
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    Buyer and supplier perspectives on the transactional use of digital technologies: Two sides of the same coin?

    Van den Steen, Nils; Standaert, Willem; Muylle, Steve; Basu, Amit (2018)
    Prior research has shown that the use of digital technologies can improve the performance of processes involved in supply-chain transactions in a variety of industries. While their impact has been investigated for the procurement process, process-oriented research on the effect of digitization for sales is limited. In addition, both perspectives have not been examined in an integrated and comprehensive way. This study adds to the literature by taking a bilateral perspective on the process performance impact of buyer-supplier transactional use of digital technologies.
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