Hankammer, Stephan; Jiang, Ruth; Kleer, Robin (2016)
Mass Customization (MC) has become a major trend in the consumer goods market in recent years. However, it is still unclear if MC goods have a positive impact on the environment due to the many influencing factors in comparison to mass produced goods. With Google’s “Project Ara”, a modular and customizable smartphone approach is very likely to reach market maturity and its economic, social and ecologic impacts are still unclear. Using a qualitative case study approach, we shed light on its potential economic success. Furthermore, we use the two theoretical concepts of Eco Innovation (EI) and Systemic Innovation (SI) to assess Google Ara’s potential to lead to changes in terms of ecologic and social concerns.
In our analysis, we show that Project Ara has the potential to outperform its competitors of modular smartphones. We work out that Google’s modular approach could lead to a longer useful life of smartphones – or at least for some components. Finally, we affirm Project Ara’s general potential for being an SI. Even though Project Ara will very likely not change the complete smartphone market and the behavior of the involved actors, there is a potential for influencing sociocultural behavior in the long tail of the smartphone market.
The public sector needs to transform itself in order to reap full benefits of new digital technologies. In this regard, a paradigm shift is proposed from New Public Management (NPM) to Digital-Era Governance (DEG). Moving from NPM to DEG entails a full socio-technical change, and it is necessary to investigate what new business models will be needed, and what the impact will be on management, strategy, and governance. This research investigates the implications of moving from NPM to DEG. First, by applying Action Design Research (ADR) in the context of a government lab to examine the implications on strategy in a DEG context. Second, this thesis investigates how the literature is paving the way towards DEG by performing a literature review on open data case studies. In this specific aspect of DEG transformation, focused on ecosystem platforms, it explores how knowledge-based interactions are fostered by open data platforms. Together with the understanding of how to design a DEG strategy, this contributes to a holistic view on how to move towards DEG.
Bontinck, Greet; Isik, Öykü; Viaene, Stijn; Van den Bergh, Joachim (2016)
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