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    AuthorLeino, Katre (2)Louche, Céline (2)Roome (+), Nigel (2)Subject
    Sustainability (4)
    Corporate responsibility (2)Entrepreneurship (2)Food and beverage (2)Global chain (2)Innovation (2)NGO campaign (2)Palm oil (2)Social activism (2)Supply chain (2)View MoreDate Issued2015 (1)2014 (3)Knowledge Domain/Industry
    Governance & Ethics (4)
    Entrepreneurship (2)Innovation Management (2)Publication TypeCase (2)Conference Presentation (2)

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    Thumbnail

    A 60 second clip to create change: palm oil role play (round 1)

    Roome (+), Nigel; Louche, Céline (2014)
    On March 17, 2010, Greenpeace launched a new campaign against the conversion of tropical rainforest to industrial palm oil plantations. The campaign directly attacked Nestle because its supply-chain included palm oil from alleged unsustainable sources. The campaign began with a 60 second video clip. Although Nestle was directly targeted by the campaign, other actors such as companies in the same sector, the suppliers and marketers of palm oil, and NGOs protecting the rainforest were also affected. The video went viral within a few days and Greenpeace followed up with other actions. The case is set up as a role play in two rounds. In round 1, students are invited to consider how the Greenpeace campaign might affect each of a set of five actors (but not Nestle). The five actors present their responses to the campaign and this provides a context to round 2. In round 2, students take on the role of managers at Nestle who have to decide what the company should do next. This role play is about better understanding the impact of organisations on society in a dynamic context shaped by the unfolding positions and actions of a number of organisations. It involves comprehending organisations and their actions in a more systemic perspective than usual; seizing on the complexity and context dependent nature of sustainability. At the same time the case introduces the phenomenon of targeted social activism; and the question of change not only by an organisation but also at the field level. The case study can also be used to critically assess the value of a range of management concepts such as stakeholder theory and creating shared value as well as exploring the business contribution to sustainable development in developed and developing countries.
    Thumbnail

    A 60 second clip to create change: palm oil role play (round 2)

    Roome (+), Nigel; Louche, Céline (2014)
    On March 17, 2010, Greenpeace launched a new campaign against the conversion of tropical rainforest to industrial palm oil plantations. The campaign directly attacked Nestle because its supply-chain included palm oil from alleged unsustainable sources. The campaign began with a 60 second video clip. Although Nestle was directly targeted by the campaign, other actors such as companies in the same sector, the suppliers and marketers of palm oil, and NGOs protecting the rainforest were also affected. The video went viral within a few days and Greenpeace followed up with other actions. The case is set up as a role play in two rounds. In round 1, students are invited to consider how the Greenpeace campaign might affect each of a set of five actors (but not Nestle). The five actors present their responses to the campaign and this provides a context to round 2. In round 2, students take on the role of managers at Nestle who have to decide what the company should do next. This role play is about better understanding the impact of organisations on society in a dynamic context shaped by the unfolding positions and actions of a number of organisations. It involves comprehending organisations and their actions in a more systemic perspective than usual; seizing on the complexity and context dependent nature of sustainability. At the same time the case introduces the phenomenon of targeted social activism; and the question of change not only by an organisation but also at the field level. The case study can also be used to critically assess the value of a range of management concepts such as stakeholder theory and creating shared value as well as exploring the business contribution to sustainable development in developed and developing countries.
    Thumbnail

    An ethnography: Understanding innovation processes in environmental multi-stakeholder platforms

    Leino, Katre (2015)
    Thumbnail

    Understanding the facilitation of sustainability driven innovation in multi-actor platforms through an empirical study

    Leino, Katre (2014)
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