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AuthorDiamantopoulos, Adamantios (1)Schoovaerts, Marie (1)Zeugner - Roth, Katharina (1)SubjectInnovation (2)
Market Strategy (2)
Market Strategy & Innovation (2)View MoreDate Issued2009 (1)2006 (1)Knowledge Domain/Industry
Innovation Management (2)
Strategy (2)Publication Type
Book Chapter (2)