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    AuthorGeuens, Maggie (14)De Wulf, Kristof (13)Van Kenhove, Patrick (9)Muylle, Steve (8)Van Ossel, Gino (8)Dawar, Niraj (6)Versteylen, Corine (6)Deschoolmeester, Dirk (5)Van Rossem, Annick (5)Schillewaert, Niels (4)View MoreSubjectConsumer Behaviour (14)E-business (14)Retail & Trade Marketing (12)Branding (4)Sales Management (4)Services Marketing (4)Media (3)China (2)Customer Satisfaction (2)Business Marketing (1)View MoreDate Issued2009 (1)2008 (7)2007 (3)2006 (9)2005 (7)2004 (8)2003 (8)2002 (11)2001 (10)2000 (19)Knowledge Domain/Industry
    Marketing & Sales (83)
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    Now showing items 1-10 of 83

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    Het nieuwe marketingparadigma: fabrikantenmerk of retailmerk?

    Van Ossel, Gino; Versteylen, Corine (Lead-In, 2002)
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    Merkwinkels of brand stores: het hoe en waarom van een wijzigend retaillandschap

    Van Ossel, Gino; De Meue, Elke; Versteylen, Corine (2008)
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    Trends in retail

    Van Ossel, Gino (2008)
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    Trends in de Belgische grootdistributie: een toekomstperspectief 2001-2005

    Van Kenhove, Patrick (Wolters Kluwer Belgium, 2001)
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    Internet-vatbaarheid : Over de context en criteria voor aantrekkelijkheid van bedrijfsactiviteiten voor het Internet

    Deschoolmeester, Dirk (Lead-In, 2001)
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    De invloed van persoonlijkheid op de effectiviteit van emotionele reclame

    Geuens, Maggie (Roularta Media Group, 2000)
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    Context is the key: media-context en reclame-effectiviteit

    De Pelsmacker, Patrick; Geuens, Maggie; Anckaert, Pascal (Lead-In, 2001)
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    Anatomie van de e-commerce en e-business hype

    Deschoolmeester, Dirk; Braet, Olivier (Lead-In, 2001)
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    Marketing is dood, leve de nieuwe m@rketing

    De Wulf, Kristof (Lead-In, 2001)
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    De magnetische kracht van het web

    De Wulf, Kristof (Roularta Media Group, 2001)
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