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    AuthorGoedertier, Frank (4)Weijters, Bert (4)Standaert, Willem (3)Debruyne, Marion (2)Muylle, Steve (2)Baecke, Philippe (1)Baert, Caroline (1)Basu, Amit (1)Benoit, Dries (1)Blockx, Hanne (1)View MoreSubject
    Marketing & Sales (12)
    Product Management (1)View MoreDate Issued
    2016 (12)
    Knowledge Domain/IndustryMarketing & Sales (12)Digital Transformation (1)Publication TypeConference Presentation (6)Journal article with impact factor (2)Journal article (1)Vlerick strategic journal article (1)

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    Now showing items 1-10 of 12

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    Business buyers' expectations before the first buyer-seller interaction

    Hautamäki, Pia; Hänti, Sirpa; Paesbrugghe, Bert (2016)
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    Engaged Customers as Job Resources or Demands for Frontline Employees?

    Verleye, Katrien; Gemmel, Paul; Rangarajan, Deva (2016)
    Purpose: - The purpose of this paper is to empirically test a theoretical model on how different customer engagement behaviors (CEBs), such as giving feedback and helping other customers, affect the role stress-job strain relationship among frontline employees. Design/methodology/approach: - Drawing from the job demands-resources model, this paper hypothesizes that some CEBs weaken the role stress-job strain relationship among frontline employees, whereas the opposite holds for other CEBs. To test these hypotheses, the study involved a survey among 279 frontline employees in 20 nursing home teams in Belgium. Findings: - The results reveal that the impact of role stress on job strain is stronger when frontline employees notice more helping behaviors among customers and weaker when frontline employees receive more customer feedback or notice that customers spread positive word-of-mouth about the nursing home. Originality/value This research contributes to the customer engagement and frontline employee literature by showing that CEBs can act as both job demands and job resources for frontline employees
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    How Can B2B Organizations Engage Consumers through the Use of Digital Technology

    Muylle, Steve; Basu, Amit; Standaert, Willem; Decraene, W.; Debrabander, F.; Praet, S. (Vlerick Business School & Accenture Belux Digital 20/20 Chair, 2016)
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    Managing cross-industry innovation clusters

    Devoldere, Bart; Debruyne, Marion; Blockx, Hanne; Boënne, Mathias; Lameire, Dimitry (Flanders DC, 2016)
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    Understanding today's music acquisition mix: a latent class analysis of consumers' combined use of music platforms

    Weijters, Bert; Goedertier, Frank (2016)
    In response to diversifying music delivery modes, consumers increasingly combine various music platforms, both online and offline, legal and illegal, and free or paying. Based on survey data (N?=?685), the current study segments consumers in terms of the combination of music delivery modes they use. We identify four latent classes based on their usage frequency of purchasing CDs, copying CDs, streaming music, streaming music videos, peer-to-peer file sharing, and purchased downloading. All-round users (9.9 %) use most or all acquisition modes, but at a low frequency. Traditionalist (33.7 %) typically makes no use of any of the acquisition modes except buying CDs. Streamers-downloaders (20.7 %) use several acquisition modes intensively, especially streaming (video and/or music only) and downloading (legal and illegal). Light users (35.6 %) also use multiple acquisition modes, but less frequently. We draw theoretical and practical implications, discuss limitations, and suggest ideas for future research.
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    Formula E: Next generation motorsport with next generation fans

    Standaert, Willem; Jarvenpaa, S. (2016)
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    Identifying influencers in a social network

    Roelens, Iris; Baecke, Philippe; Benoit, Dries (2016)
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    The effect of the displayed product assortment price range on perceived discount value

    Goedertier, Frank; Weijters, Bert; Geskens, Kristof (2016)
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    Framing strategic organizational change

    Baert, Caroline; Debruyne, Marion (2016)
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    The impact of ‘Known Value Item' (KVI) prices on product price perceptions and expectations

    Goedertier, Frank; Weijters, Bert; Gorissen, K. (2016)
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