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dc.contributor.authorGoedertier, Frank
dc.contributor.authorMast, Gitte
dc.date.accessioned2017-12-02T14:16:54Z
dc.date.available2017-12-02T14:16:54Z
dc.date.issued2003
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1277
dc.language.isoen
dc.publisherVlerick Business School
dc.subjectBranding
dc.titleBrand Equity: state of literature
dc.source.numberofpages24
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid50332
dc.identifier.vperid51272
dc.identifier.vpubid1331


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