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dc.contributor.authorMuylle, Steve
dc.contributor.authorCroon, Eric
dc.date.accessioned2017-12-02T14:16:56Z
dc.date.available2017-12-02T14:16:56Z
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1299
dc.description.abstractEric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet's disintermediation threat, (2) large customers upcoming demand for electronic procurement system integration, and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.
dc.language.isoen
dc.publisherIndian Business School
dc.subjectE-business
dc.titleVenturing into e-commerce in the MRO market
dc.identifier.journalCase Folio - A Monthly Journal of Management Case Studies
dc.source.volume4
dc.source.issue3
dc.source.beginpage57
dc.source.endpage68
dc.source.numberofpages19
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid56409
dc.identifier.vperid51471
dc.identifier.vpubid1357


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