Show simple item record

dc.contributor.authorVan den Poel, Dirk
dc.contributor.authorPrinzie, Anita
dc.contributor.authorVan Kenhove, Patrick
dc.date.accessioned2017-12-02T14:17:09Z
dc.date.available2017-12-02T14:17:09Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1451
dc.language.isoen
dc.publisherWIT Press
dc.titleImproving response prediction in direct marketing by optimizing for specific mailing depths
dc.source.beginpage563
dc.source.endpage573
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid141026
dc.identifier.vperid57870
dc.identifier.vperid35912
dc.identifier.vpubid1581


This item appears in the following Collection(s)

Show simple item record