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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.contributor.authorVermeir, Iris
dc.date.accessioned2017-12-02T14:17:21Z
dc.date.available2017-12-02T14:17:21Z
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1547
dc.language.isoen
dc.subjectBranding
dc.titleThe importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
dc.identifier.journalInternational Journal of Market Research
dc.source.volume46
dc.source.issue4
dc.source.beginpage465
dc.source.endpage478
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typearticleArticle in academic journal
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vperid141328
dc.identifier.vpubid1684


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