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dc.contributor.authorVantomme, D.
dc.contributor.authorGeuens, Maggie
dc.contributor.authorDewitte, Siegfried
dc.date.accessioned2017-12-02T14:17:32Z
dc.date.available2017-12-02T14:17:32Z
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1676
dc.language.isoen
dc.publisherKU Leuven, Faculteit ETEW
dc.subjectBranding
dc.titleHow to portray men and women in advertisements? Explicit and implicit evaluations of ads depicting different gender roles
dc.source.numberofpages28
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140577
dc.identifier.vperid51213
dc.identifier.vperid141309
dc.identifier.vpubid1826


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