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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-01T11:58:51Z
dc.date.available2017-12-01T11:58:51Z
dc.date.issued2000
dc.identifier.urihttp://hdl.handle.net/20.500.12127/173
dc.language.isoen
dc.publisherWolters Kluwer
dc.subjectConsumer Behaviour
dc.titleEmotional appeals and information cues in Belgian magazine advertisements
dc.title.alternativeStrategic Corporate Communication. A selection of articles by Belgian and Dutch authors in leading international journals
dc.source.beginpage139
dc.source.endpage166
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid121


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