Show simple item record

dc.contributor.authorVantomme, D.
dc.contributor.authorGeuens, Maggie
dc.contributor.authorDe Houwer, J.
dc.contributor.authorDe Pelsmacker, Patrick
dc.date.accessioned2017-12-02T14:23:21Z
dc.date.available2017-12-02T14:23:21Z
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1880
dc.description.abstractWe examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior.
dc.language.isoen
dc.publisherVlerick Business School
dc.subjectConsumer Behaviour
dc.titleExplicit and implicit determinants of fair-trade buying behavior
refterms.dateFOA2019-10-14T12:44:42Z
dc.source.issue30
dc.source.numberofpages20
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/1e522f07-6aa9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid140511
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vperid141309
dc.identifier.vpubid2116


Files in this item

Thumbnail
Name:
Vantomme_D_WP_ExplicitandImpli ...
Size:
101.5Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record