Explicit and implicit determinants of fair-trade buying behavior
dc.contributor.author | Vantomme, D. | |
dc.contributor.author | Geuens, Maggie | |
dc.contributor.author | De Houwer, J. | |
dc.contributor.author | De Pelsmacker, Patrick | |
dc.date.accessioned | 2017-12-02T14:23:21Z | |
dc.date.available | 2017-12-02T14:23:21Z | |
dc.date.issued | 2005 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12127/1880 | |
dc.description.abstract | We examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior. | |
dc.language.iso | en | |
dc.publisher | Vlerick Business School | |
dc.subject | Consumer Behaviour | |
dc.title | Explicit and implicit determinants of fair-trade buying behavior | |
refterms.dateFOA | 2019-10-14T12:44:42Z | |
dc.source.issue | 30 | |
dc.source.numberofpages | 20 | |
vlerick.knowledgedomain | Marketing & Sales | |
vlerick.supervisor | ||
vlerick.typecomm | Working paper | |
vlerick.vlerickdepartment | MKT | |
dc.relation.url | http://public.vlerick.com/Publications/1e522f07-6aa9-e011-8a89-005056a635ed.pdf | |
dc.identifier.vperid | 140511 | |
dc.identifier.vperid | 32045 | |
dc.identifier.vperid | 51213 | |
dc.identifier.vperid | 141309 | |
dc.identifier.vpubid | 2116 |