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    Implicit attitudes toward green consumer behavior

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    Publication type
    Working paper
    Author
    Vantomme, D.
    Geuens, Maggie
    De Houwer, J.
    De Pelsmacker, Patrick
    Publication Year
    2005
    Publication Issue
    31
    Publication Number of pages
    34
    
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    Abstract
    The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behavior relationships often found in green consumer behavior research. Therefore, not only explicit but also implicit attitudes toward green consumer behavior were measured by means of the Implicit Association Test (IAT). Explicit measures revealed positive attitudes, while the IAT showed more positive attitudes toward the ecological than toward the traditional product (Experiment1) or no differences in these attitudes (Experiment 2 and follow-up study). When existing products were involved, implicit attitudes related to behavioral intention, even where the explicit attitude measure did not. 2005/30 - Explicit and implicit determinants of fair-trade buying behavior [DOWNLOAD]
    Keyword
    Consumer Behaviour
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/1881
    Other links
    http://public.vlerick.com/Publications/1f522f07-6aa9-e011-8a89-005056a635ed.pdf
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