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dc.contributor.authorVantomme, D.
dc.contributor.authorGeuens, Maggie
dc.contributor.authorDe Houwer, J.
dc.contributor.authorDe Pelsmacker, Patrick
dc.date.accessioned2017-12-02T14:23:21Z
dc.date.available2017-12-02T14:23:21Z
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1881
dc.description.abstractThe purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behavior relationships often found in green consumer behavior research. Therefore, not only explicit but also implicit attitudes toward green consumer behavior were measured by means of the Implicit Association Test (IAT). Explicit measures revealed positive attitudes, while the IAT showed more positive attitudes toward the ecological than toward the traditional product (Experiment1) or no differences in these attitudes (Experiment 2 and follow-up study). When existing products were involved, implicit attitudes related to behavioral intention, even where the explicit attitude measure did not. 2005/30 - Explicit and implicit determinants of fair-trade buying behavior [DOWNLOAD]
dc.language.isoen
dc.publisherVlerick Business School
dc.subjectConsumer Behaviour
dc.titleImplicit attitudes toward green consumer behavior
refterms.dateFOA2019-10-14T12:44:42Z
dc.source.issue31
dc.source.numberofpages34
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/1f522f07-6aa9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid140511
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vperid141309
dc.identifier.vpubid2117


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