Healthy or unhealthy slogans: that's the question...
dc.contributor.author | Adams, Leen | |
dc.contributor.author | Geuens, Maggie | |
dc.date.accessioned | 2017-12-02T14:23:21Z | |
dc.date.available | 2017-12-02T14:23:21Z | |
dc.date.issued | 2005 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12127/1884 | |
dc.description.abstract | The present study focuses on social self-esteem of youngsters (i.e. esteem derived from approval of others), a widespread, important pursuit of youngsters in modern society. More specifically, we explored the relationship between social self-esteem on the one hand, and an individual difference measure, Need for Closure, and gender on the other hand. Results show that NFCL and gender significantly relate to social self-esteem values like eagerness for approval and tranquility, achievement pressure and competence orientation, individualism, independency and appearance mindedness. NFCL and gender also affect youngster's social esteem related self-images. In addition, interesting interaction effects were identified. Limitations and directions for future research are suggested. Keywords: Need for Closure, Values, Self-Image, Gender, Social Self-Esteem. | |
dc.language.iso | en | |
dc.publisher | Vlerick Business School | |
dc.subject | Branding | |
dc.title | Healthy or unhealthy slogans: that's the question... | |
refterms.dateFOA | 2019-10-14T12:44:42Z | |
dc.source.issue | 34 | |
dc.source.numberofpages | 32 | |
vlerick.knowledgedomain | Marketing & Sales | |
vlerick.supervisor | ||
vlerick.typecomm | Working paper | |
vlerick.vlerickdepartment | MKT | |
dc.relation.url | http://public.vlerick.com/Publications/22522f07-6aa9-e011-8a89-005056a635ed.pdf | |
dc.identifier.vperid | 165115 | |
dc.identifier.vperid | 51213 | |
dc.identifier.vpubid | 2120 |