Healthy or unhealthy slogans: that's the question...
|dc.description.abstract||The present study focuses on social self-esteem of youngsters (i.e. esteem derived from approval of others), a widespread, important pursuit of youngsters in modern society. More specifically, we explored the relationship between social self-esteem on the one hand, and an individual difference measure, Need for Closure, and gender on the other hand. Results show that NFCL and gender significantly relate to social self-esteem values like eagerness for approval and tranquility, achievement pressure and competence orientation, individualism, independency and appearance mindedness. NFCL and gender also affect youngster's social esteem related self-images. In addition, interesting interaction effects were identified. Limitations and directions for future research are suggested. Keywords: Need for Closure, Values, Self-Image, Gender, Social Self-Esteem.|
|dc.publisher||Vlerick Business School|
|dc.title||Healthy or unhealthy slogans: that's the question...|
|vlerick.knowledgedomain||Marketing & Sales|