Show simple item record

dc.contributor.authorVermeir, Iris
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:23:21Z
dc.date.available2017-12-02T14:23:21Z
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1885
dc.description.abstractThis study examines the explanatory power of an individual difference variable, Need for Closure (NFCL) for media use and preferences for specific media, genres and channels. Results of the study show that high and low NFCL youngsters do not differ in the amount of time spent on cognitive undemanding media (TV, radio, music). However, high (versus low) NFCL youngsters engage less in cognitive effortful activities like reading newspapers and surfing the Internet. Furthermore, high and low NFCL youngsters have a preference for a similar scope of genres and channels. More specifically, high NFCL youngsters prefer well-respected, conventional and less cognitive complex genres and channels. Low NFCL youngsters prefer more alternative, non-conformists, critical and intellectually stimulating genres and channels. Results are discussed and practical implications are provided. Keywords: Media use, media preferences, individual differences, motivation
dc.language.isoen
dc.publisherVlerick Business School
dc.subjectConsumer Behaviour
dc.titleNeed for closure and media use and preference of youngsters
refterms.dateFOA2019-10-14T12:44:42Z
dc.source.issue35
dc.source.numberofpages36
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/23522f07-6aa9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid51213
dc.identifier.vperid141328
dc.identifier.vpubid2121


Files in this item

Thumbnail
Name:
Vermeir_I_WP_NeedforClosureand ...
Size:
136.1Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record