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    Firm resources: a double-edged sword? Resources as enablers and inhibitors of competitive responsiveness

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    Publication type
    Working paper
    Author
    Debruyne, Marion
    Frambach, Ruud
    Moenaert, Rudy
    Publication Year
    2006
    Publication Issue
    2
    Publication Number of pages
    41
    
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    Abstract
    We show that resources possess a dual, and opposing, role in influencing competitive responsiveness. On the hand, resources enhance decision-makers' belief that they are able to respond effectively to competitive attacks, but the presence of resources also makes them less motivated to respond. We demonstrate the key role competitor orientation plays in this process and formulate managerial implications from that. Keywords: new product introductions, competitive reaction, managerial assessment
    Keyword
    Market Strategy & Innovation, Innovation, Market Strategy
    Knowledge Domain/Industry
    Innovation Management
    Strategy
    URI
    http://hdl.handle.net/20.500.12127/1950
    Other links
    http://public.vlerick.com/Publications/27642c0d-6aa9-e011-8a89-005056a635ed.pdf
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