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    Simultaneous competitor and customer diffusion: a market growth model based on market space and competition

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    Publication type
    Working paper
    Author
    Debruyne, Marion
    Publication Year
    2006
    Publication Issue
    9
    Publication Number of pages
    32
    
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    Abstract
    This paper addresses the interaction between competitive dynamics and market evolution. Specifically, it focuses on the development of the market of a new product, in terms of customer adoption as well as competitive entry. The objective of this paper is to develop a model for the growth stage of a new market that addresses the supplier and customer diffusion process and the interaction between them. The contribution of our approach is threefold: (i) the development of a competitor diffusion model, (ii) the combination of a competitor diffusion model with a customer diffusion model, recognizing the interplay between competitive entry and market-level diffusion, and (iii) the recognition that competitive entry effects in the diffusion model are endogenous, resulting from the entry decisions of firms.
    Keyword
    Market Strategy & Innovation, Innovation, Market Strategy
    Knowledge Domain/Industry
    Innovation Management
    Strategy
    URI
    http://hdl.handle.net/20.500.12127/1961
    Other links
    http://public.vlerick.com/Publications/32642c0d-6aa9-e011-8a89-005056a635ed.pdf
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