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dc.contributor.authorDe Cannière, Marie*
dc.contributor.authorDe Pelsmacker, Patrick*
dc.contributor.authorGeuens, Maggie*
dc.date.accessioned2017-12-02T14:23:31Z
dc.date.available2017-12-02T14:23:31Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1984
dc.description.abstractWe investigate the moderating impact of relational strength on the relationship quality model, that is extended from intentions onto real behaviour. Empirical investigations are conducted in the context of apparel buying, combining survey and data base information. Relational strength impacts the attitudes-intentions as well as the intentions-behavior relationship. The opposite signs of the effects may explain disappointing results when relationship quality is used to boost behavioral loyalty.
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleThe moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
dc.source.issue16
dc.source.numberofpages20
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/49642c0d-6aa9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid43329
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid2221


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