• Digital transformation: Unlocking the future. Opening statement

      Viaene, Stijn; Danneels, Lieselot (2015)
      The digital economy compels digital leaders to cultivate a profoundly new mindset and invest in new technologydriven capabilities for winning.
    • Driving digital: Welcome to the ExConomy

      Viaene, Stijn; Danneels, Lieselot (2015)
      A first step in better applying the new digital technologies currently at our disposal is understanding what creating digital value really means. To give digital a more precise focus, we have coined the “ExConomy” framework, which breaks down what digital entails into four realities: customer experience is value, experimentation is necessary, collaboration reshapes strategy and business models, and digital ecosystem platforms rule. This paper gives a presentation of these four realities and provides a tool for self- assessment of an organization's digital readiness.
    • Simple rules strategy to transform government: an ADR approach

      Danneels, Lieselot; Viaene, Stijn (2015)
      This paper takes our research work with VDAB, the public employment service for the Flemish region in Belgium, as a starting point to study the transformation of government from New Public Management (NPM) to Digital Era Governance (DEG). This study focuses on how to work towards disruptive DEG innovation in a turbulent strategic context by employing a strategy of simple rules. Together with VDAB, we apply an Action Design Research (ADR) approach to develop a simple rules strategy specific for VDAB's context, which we call a set of “boundary breaking rules”. Coining these rules represents a first significant step in VDAB's journey towards achieving a radical business innovation. In addition to the main artifact specific for the VDAB context, i.e., the “boundary breaking rules”, we derive design principles concerning the nature of this artifact. This paper aims to lay the foundations for a more broadly applicable design theory of simple rules, useful in contexts generalizable from the specific VDAB context.
    • Transforming Government for the Digital Era: A Simple Rules Strategy

      Danneels, Lieselot; Viaene, Stijn (2015)
      In a recently published article,1 we analyze the digital transformation of VDAB, the public employment service for the Flemish region in Belgium. Collaborating closely with the agency, we created a digital strategy for VDAB using a novel method called Action Design Research. In this article, we present VDAB's approach to digital transformation, together with its digital strategy, the “boundary-breaking rules.” Coining these rules was an important first step in VDAB's digital transformation, as they show the “boundary-breakingly” different ways in which VDAB will have to work.