• A grounded theory of world wide web search behaviour

      Muylle, Steve; Moenaert, Rudy; Despontin, Marc (Journal of Marketing Communications, 1999)
    • An empirical study of electronic reverse auction project outcomes

      Standaert, Willem; Muylle, Steve; Amelinckx, Isabelle (Electronic Commerce Research & Applications, 2015)
      We extend the conceptual model developed by Amelinckx et al. (2008) by relating electronic reverse auction (ERA) project outcomes to ERA project satisfaction. We formulate hypotheses about the relationships among organizational and project antecedents, a set of financial, operational, and strategic ERA project outcomes, and ERA project satisfaction. We empirically test the extended model with a sample of 180 buying professionals from ERA project teams at large global companies. Our results show that operational and strategic outcomes are positively related to ERA project satisfaction, while price savings are not. We also find positive relationships between financial outcomes and project team expertise, operational outcomes and organizational commitment, cross-functional project team composition, and procedural fairness, and strategic outcomes and top management support, organizational commitment, and procedural fairness.
    • An empirical study of the effectiveness of telepresence as a business meeting mode

      Standaert, Willem; Muylle, Steve; Basu, Amit (Information Technology and Management, 2016)
      Telepresence is a technology that has emerged as a promising mode for conducting business meetings with distributed participants, since it enables an immersive lifelike experience. However, telepresence meetings are substantially more expensive than audio- and video-conferencing meetings. This paper examines the justification of using telepresence for meetings. Based on an extensive literature review, two research questions about the effectiveness of telepresence for achieving meeting objectives are formulated. These are then addressed in an empirical study consisting of two phases, conducted in a large multinational corporation in which telepresence is widely used. In Phase 1, a list of meeting objectives is compiled. In Phase 2, the effectiveness of telepresence is analyzed relative to audio-conferencing, video-conferencing, and face-to-face for these objectives, based on input from 392 meeting organizers. The results of the analysis indicate that although the effectiveness of telepresence is higher than the effectiveness of audio- and video-conferencing for several meeting objectives, it is not significantly different from the effectiveness of face-to-face for any objective.
    • Assessing and enhancing e-business processes

      Basu, Amit; Muylle, Steve (Electronic Commerce Research and Applications, 2011)
    • Authentication in Electronic Commerce

      Basu, Amit; Muylle, Steve (Communications of the ACM, 2003)
    • B2B Brand Architecture

      Muylle, Steve; Dawar, Niraj; Rangarajan, Deva (California Management Review, 2012)
    • E-Finance et législation / E-finance en de wetgeving

      Hauwaert, L.; Deladrière, A.; Bisciari, Raphaël; De Vleeshouwer, B.; Demortier, Gérald; Muylle, Steve; Levie, B.; Tempels, M. (Banking Review, 2001)
    • Extending electronic sourcing theory: an exploratory study of electronic reverse auction outcomes

      Amelinckx, Isabelle; Muylle, Steve; Lievens, Annouk (Electronic Commerce Research & Applications, 2008)
    • How to Plan E-business Initiatives in Established Companies

      Basu, Amit; Muylle, Steve (MIT Sloan Management Review, 2007)
      Many large and mature companies — which still form most of the economy — have difficulty analysing the opportunities and difficulties created by the Internet. Vlerick Professor of Marketing and Digital Strategy, Steve Muylle, and Amit Basu, Carr P. Collins Jr. Chair in Management Information Science and Professor of Information Systems at the Cox School of Business at Southern Methodist University (Dallas, Texas), have developed a planning process – validated at several established companies – that puts e-business into perspective and helps make it manageable.
    • Leveraging the impact of supply chain integration through information technology

      Vanpoucke, Evelyne; Vereecke, Ann; Muylle, Steve (International Journal of Operations and Production Management, 2017)
      Companies increasingly exchange information to work more closely with supply chain partners. Although information exchange is a critical element for up- and downstream partnerships, the purpose of this paper is to indicate that it is not a guarantee for improved performance and should be combined with other integration tactics to fully capture its benefits.
    • Online support for business processes by electronic intermediaries

      Muylle, Steve; Basu, Amit (Decision Support Systems, 2008)
    • Online Support for commerce processes and survivability of web retailers

      Muylle, Steve; Basu, Amit (Decision Support Systems, 2004)
    • Online Support for commerce processes by web retailers

      Basu, Amit; Muylle, Steve (Decision Support Systems, 2003)
    • Opening the gates: A framework for an open banking strategy

      Standaert, Willem; Muylle, Steve; Cumps, Bjorn (Journal of Digital Banking, 2020)
      This paper provides decision makers in digital banking with a framework for developing their open banking strategies. Based on interviews with experts from leading banks and insurers, FinTech and big tech, a large consultancy and the regulator, we have identified five strategic dimensions of open banking — product innovation, customer experience integration, ecosystem competition, datascape and geographical scope — and mapped the relationships between them. Decision makers in financial services can assess their position on these important dimensions of open banking and set their strategic direction. Using the framework, we also illustrate how hitherto relatively closed banks with a dominant market position are starting to transform into open ecosystem players that embrace digital innovation. Likewise, we show how open banking initiatives of big tech and FinTech can be mapped on the framework. In addition, the paper reviews how regulation, market and digital technology impact open banking strategy.
    • Performance improvement through supply chain collaboration in Europe

      Vereecke, Ann; Muylle, Steve (International Journal of Operations and Production Management, 2006)
    • Taking the commodity bull by the Horns: The Success of the PCBShop.com

      Muylle, Steve; De Schryver, Veerle (Case Folio - A Monthly Journal of Management Case Studies, 2004)
    • The Conceptualization and Empirical Validation of Web site User Satisfaction

      Muylle, Steve; Moenaert, Rudy; Despontin, Marc (Information and Management, 2004)
    • The role of pleasure in web site success

      De Wulf, Kristof; Schillewaert, Niels; Muylle, Steve; Rangarajan, Deva (Information and Management, 2006)
    • The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality

      Muylle, Steve; Standaert, Willem (Psychology & Marketing, 2016)
      accepted for the Special Issue on ‘Marketing Relationships in the New Millennium B2B Sector'.
    • Venturing into e-commerce in the MRO market

      Muylle, Steve; Croon, Eric (Case Folio - A Monthly Journal of Management Case Studies, 2004)
      Eric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet's disintermediation threat, (2) large customers upcoming demand for electronic procurement system integration, and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.