• Biases in consumers' assessment of environmental damage in food chains and how investments in reputation can help

      Panzone, Luca A.; Lemke, Fred; Petersen, Henry L. (Technological forecasting and social change, 2016)
      Sustainability is becoming increasingly relevant to consumers in their food choices. However, they may have a limited understanding of the environmental impact of their purchasing decisions and resort to perceptions and heuristics to guide them. In this study, consumers were asked to complete a categorisation task to determine whether they considered a product to have a high or low carbon footprint, with no information besides that contained on the product's front label. The results demonstrated that raw materials (food category), transportation (UK product), and manufacturing (level of processing) influenced the probability that an item would be classified as either having a low or high carbon footprint. These findings are embedded into the supply chain to explore the role of reputation in reducing the categorisation biases observed in the categorisation task.
    • Mitigating reputational risks in supply chains

      Petersen, Henry L.; Lemke, Fred (2015)
      The purpose of this paper is to explore reputational risk that are borne in the supply chain and contribute to this contemporary but growing research stream.
    • Teaching reputational risk management in the supply chain

      Lemke, Fred; Petersen, Henry L. (Supply Chain Management: An International Journal, 2013)
      This paper discusses the importance of reputational risk in the supply chain. It also explains the ways it can be mitigated via CSR. This is the management baseline that adds tremendous value for theory builders and present and future managers. Having the education of Master students in mind, the authors outline three specific teaching units that bring the conceptual underpinnings alive in an interactive learning environment.