• B2B Brand Architecture

      Muylle, Steve; Dawar, Niraj; Rangarajan, Deva (2012)
    • Baanmobiliteit vanuit het perspectief van de werkgever

      Buyens, Dirk; De Vos, Ans; Soens, Nele (2008)
    • Balancing basic and applied research: a service to society

      Oosterlinck, André; Debackere, Koenraad; Cielen, Gerard (2002)
    • Bancassurance: was de mythe mooier dan de realiteit?

      Verweire, Kurt; Van den Berghe, Lutgart; Gailly, Jeroen; Verbeeck, D. (2004)
    • Bank business models, regulation, and the role of financial market participants in the global financial crisis

      Clare, Andrew; Meryem, Duygun; Gulamhussen, Azzim; Pozzolo, Alberto Franco (2016)
      The recent financial crisis shone a spotlight on several key issues: bank regulation, bank models, and the relationship between traditional banking, the interbank markets and the markets for complex financial derivatives. Indeed, the role that derivatives such as Credit Default Swaps and Collateralised Debt Obligations played in the credit bubble and the subsequent credit crunch may appear to have made this financial crisis unique. However, the fundamental cause of this crisis, which led directly to the worst global recession since the 1930s, is all too familiar: ultimately, too much money was lent to too many people who could not afford to pay it back. It was a classic bank crisis of over lending, but this time on a global scale.
    • Bank capital: a myth resolved

      Van Laere, Elisabeth; Baesens, Bart; Thibeault, André (2008)
    • Barco implements platform-based product development in its healthcare division

      Boute, Robert; Van den Broeke, Maud; Deneire, Kristof (2018)
      In this article, we present how Barco, a global technology company, used an operations research optimization model, which was supported by an efficient solution method, to implement platforms—common structures from which sets of products could be made—for the design and production of its high-tech medical displays. Our optimization model captures all cost aspects related to the use of platforms, thus, it is an objective tool that considers the input from marketing, sales, research and development (R&D), operations, and the supply chain. This comprehensive view allowed Barco to avoid the excessive costs that may result from the implementation of an incorrect platform. Our model supported Barco in determining the elements that should comprise each platform, the number of platforms to develop, and the products to derive from each platform. The results of the project led to reductions in safety stock and increased flexibility due to the use of platforms: R&D can now introduce twice as many products using the same resources, thus increasing Barco's earnings by over 5 million euros annually and reducing product introduction time by nearly 50 percent.
    • Barriers to successful implementation of ABC for continuous improvement: a case study

      Waeytens, Dominique; Bruggeman, Werner (1994)
      Continuous improvement is the process of gradually working toward the achievement and sustainment of competitive advantage. Activity-based costing (ABC) has been suggested as an appropriate tool for guiding and directing the process of improvement through the use of activity based management (ABM). Several case studies have been described demonstrating the use of ABC and ABM in this process of continuous improvement. However, not much has been said about unsuccessful implementations of ABC and ABM. It is believed that much can be learned by analyzing cases in which the use of ABC failed or turned out to be ineffective. Therefore, a case study that is a description of a company in which the ABC information could not be used in a way to yield continuous improvement is presented. The barriers to a successful implementation of ABC for continuous improvement in this company are analyzed.
    • Basel II

      Thibeault, André (Institute of Canadian Bankers, 2004)
    • Basic science as a prescription for breakthrough inventions in the pharmaceutical industry

      Della Malva, Antonio; Kelchtermans, Stijn; Leten, Bart; Veugelers, Reinhilde (2015)
      This analysis contributes to the understanding of the role of basic science in generating breakthrough inventions in the pharmaceutical industry. Recognizing the within-firm heterogeneity of inventive activities, we look not only at the firm level, but also at the firm-technology level for characteristics determining breakthroughs. A key finding is that firms pursuing basic science are more likely to produce breakthrough inventions. At the same time, doing more basic science in science disciplines that are closely linked to a given technology domain does not increase the likelihood of BTs in that particular technology. The insignificance of basic science intensity at the technology level, coupled to the significance at the firm level, suggests that the breakthrough rewards from science capacity are not reaped in the technology areas immediately involved in basic science, but in other areas of the technology portfolio of the firm. Our findings are consistent with the view of science as a map to span processes of local search and the wider applicability of scientific insights.
    • Bayesian neural networks for repeat purchase modelling in direct marketing

      Baesens, Bart; Viaene, Stijn; Van den Poel, Dirk; Vanthienen, Jan; Dedene, Guido (+) (2002)
    • The beer transportation game: How to decarbonize logistics by moving freight to sustainable transport modes (Accepted)

      Dong, Chuanwen; Boute, Robert (Informs, 2019)
      Moving freight to sustainable transport modes is one of the most frequently mentioned suggestions to decarbonize logistics. Regrettably, even with regulation and technology developing over the past years, most of the freight volumes are still shipped via road, the least sustainable means of transport. This paper presents a beer transportation game to support logistics decarbonization via a modal shift from road to rail. In the game, student teams play the role of a logistics manager of a beer brewer and decide on the transport mode and shipment volume from the brewery to a distribution center. Their decisions are evaluated by the impact on total logistics costs and emissions. The game consists of two rounds, each with a student participation part and a lecturer debrief part. The fi rst round helps students understand why firms are often reluctant to shift freight from road to the low-emission transport mode, e.g., rail, and the second round encourages students to overcome the obstacles and help them design practical approaches to alter the modal split in favor of rail transport. The game can be sealed into a 90-minute session and incorporated in any courses covering the topic of sustainable logistics or supply chain management.
    • Behavioural additionality of R&D subsidies: A learning perspective

      Clarysse, Bart; Wright, Mike; Mustar, P. (2009)