Hacklin, Fredrik; Battistini, Boris; von Krogh, Georg (2013)
In the relentless evolution of technology and markets, many industries are in the midst of, or are approaching, major reconfigurations of their fundamental architectures and the way companies capture value.1 The changes are well underway in biopharma, nutrition products, health care and energy, where technologies and distinct knowledge bases are changing and converging. Perhaps the most dramatic example of such convergence is taking place in the booming space of telecommunications, information technology, media and entertainment, which many people now refer to as a single field, the “TIME” industries.2 The TIME industries are characterized not only by the variety of new technological products and services being launched at an ever-increasing pace but also by the surging complexity of their markets and how companies win. As some companies have expanded their scope, others have been forced to rethink and retool their strategies. In many ways, the TIME example offers a useful model for managers in other industries where convergence is less obvious.
The purpose of this paper is to explain why product-centric manufacturers utilize advanced services not as vehicles of transformation, but of reinforcement, to strengthen their established business model logic based on selling products and basic product-related services.
Hacklin, Fredrik; Björkdahl, Joakim; Wallin, Martin (2018)
This paper brings together firm-level research on business models and industry-level research on value migration to examine patterns of business model innovation. We draw on qualitative data from 14 cases and 68 interviews in the computer and telecommunications industries to demonstrate how business model innovation is sensitive to industry-wide forces of value migration. Based on our analysis we conclude that when value is rapidly migrating across industries and between firms, proactively substituting key elements of the primary business model provides a better fit with the new value landscape than launching secondary business models in parallel. We suggest four underlying mechanisms that link business model innovation, value migration and subsequent outcomes. Unpacking business model innovation allows us to discuss contingencies for the main business model strategies, specifically in terms of limitations to—and opportunities of—changing the primary business model and the practice of parallel business models
Loock, M.; Hacklin, Fredrik (Emerald Group Publishing, 2015)
While recent research has referred to a cognitive view on ‘business modeling’, it remains
unclear in specifying the cognitive foundations of how such modeling happens. This paper
proposes building on heuristics as models of individual cognition, which have proved
effective foundations of adaptive individual and managerial behaviors. By also drawing on
gestalt theory to specify principles of modeling as rule-based form giving, we propose
business modeling as a managerial cognitive process of configuring heuristics. The paper
makes three contributions. First, we introduce heuristics to the business modeling literature,
and so provide an established theory of adaptive individual behavior that strengthens the
cognitive foundations of business modeling. Second, we conceptualize and theorize on the
cognitive activity of business modeling as an iterative process of configuring heuristics by
applying gestalt principles. Although the literature on business models has referred to the
theories of configurations and gestalt, it has been left to this work to make the theoretical
linkages between heuristics, gestalt theory and business modeling explicit. Third, our work
contributes to the micro-foundations of the cognitive processes underlying business modeling
and thus to broader accounts of adaptive managerial behaviors.
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