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dc.contributor.authorGeuens, Maggie
dc.contributor.authorPecheux, C.
dc.date.accessioned2017-12-02T14:23:43Z
dc.date.available2017-12-02T14:23:43Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2101
dc.language.isonl
dc.publisherRoularta Media Group
dc.subjectBranding
dc.titleCo-branding. Het belang van imago- en productovereenkomst
dc.title.alternativeManagement Jaarboek 2006
dc.source.beginpage197
dc.source.endpage202
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid51213
dc.identifier.vperid140990
dc.identifier.vpubid2366


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