Show simple item record

dc.contributor.authorVerweire, Kurt
dc.contributor.authorVan den Berghe, Lutgart
dc.date.accessioned2017-12-02T14:23:56Z
dc.date.available2017-12-02T14:23:56Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2231
dc.description.abstractING DIRECT is one of the six business lines of integrated financial services provider ING Group and active in 9 different countries. The case describes how ING DIRECT USA has become the largest Internet-based bank in the United States, and one of the thirty largest banks of any sort in the country. In particular attention is paid to the strategic positioning of ING DIRECT in the US retail banking industry, and what strategic actions the bank has undertaken to achieve and maintain the unique position the bank has achieved so far. The case depicts how it all started, but also sheds a light on the future challenges of the company. Key Words Strategy, strategic positioning, strategy formulation, strategy implementation, US banking industry, on-line banking
dc.language.isoen
dc.subjectStrategic Management for Financial Services Firms
dc.subjectStrategic Management
dc.subjectFinancial Services Management
dc.subjectFinancial Services Management
dc.titleING direct: Rebel in the banking industry
dc.source.numberofpages24
dc.identifier.tcc307-053-1
vlerick.casepublishertcc
vlerick.knowledgedomainStrategy
vlerick.knowledgedomainAccounting & Finance
vlerick.knowledgedomainSpecial Industries : Financial Services Management
vlerick.supervisor
vlerick.typecaseCase
vlerick.vlerickdepartmentEGS
dc.identifier.vperid35906
dc.identifier.vperid35930
dc.identifier.vpubid2497


This item appears in the following Collection(s)

Show simple item record