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    Leading the Broadband Access Market in EuropeProduct Strategy Formulation at Alcatel - Teaching Note

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    Author
    Muylle, Steve
    Geeraerts, Pieter
    Publication Year
    2006
    Publication Number of pages
    9
    
    Metadata
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    Abstract
    As the undisputed market leader in the broadband access market, Alcatel has consistently focused on offering Digital Subscriber Line (DSL) technology and equipment to incumbent telecom operators in Europe. Clearly, Alcatel closely monitors any change in the broadband access market to anticipate and drive consequent changes in its product strategy. While continuous price erosion and Chinese competition are significant factors, developments in the areas of customer (telecom operators) and end customer needs (residential and (small) business customers), technologies (copper, fibre, wireless), regulation, and new entrants may present new opportunities. Given these developments, Alcatel needs to decide whether and how to adjust its product strategy. . Key Words Product strategy, disruptive innovation, market leadership
    Keyword
    E-business
    Knowledge Domain/Industry
    Marketing & Sales
    Strategy
    Digital Transformation
    URI
    http://hdl.handle.net/20.500.12127/2233
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