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dc.contributor.authorFaseur, Tine
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:24:01Z
dc.date.available2017-12-02T14:24:01Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2272
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleDifferent positive feelings leading to different ad evaluationss: the case of coziness, excitement, and romance
dc.identifier.journalJournal of Advertising
dc.source.volume35
dc.source.issue4
dc.source.beginpage129
dc.source.endpage142
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleVlerick strategic journal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid110634
dc.identifier.vperid51213
dc.identifier.vpubid2540


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