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    How to Plan E-business Initiatives in Established Companies

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    Publication type
    FT ranked journal article  
    Author
    Basu, Amit
    Muylle, Steve
    Publication Year
    2007
    Journal
    MIT Sloan Management Review
    Publication Volume
    49
    Publication Issue
    1
    Publication Begin page
    28
    Publication End page
    36
    
    Metadata
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    Abstract
    Many large and mature companies — which still form most of the economy — have difficulty analysing the opportunities and difficulties created by the Internet. Vlerick Professor of Marketing and Digital Strategy, Steve Muylle, and Amit Basu, Carr P. Collins Jr. Chair in Management Information Science and Professor of Information Systems at the Cox School of Business at Southern Methodist University (Dallas, Texas), have developed a planning process – validated at several established companies – that puts e-business into perspective and helps make it manageable.
    Keyword
    E-business
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/2502
    Other links
    https://sloanreview.mit.edu/article/how-to-plan-ebusiness-initiatives-in-established-companies/
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