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dc.contributor.authorBasu, Amit
dc.contributor.authorMuylle, Steve
dc.date.accessioned2017-12-02T14:24:27Z
dc.date.available2017-12-02T14:24:27Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2502
dc.description.abstractMany large and mature companies — which still form most of the economy — have difficulty analysing the opportunities and difficulties created by the Internet. Vlerick Professor of Marketing and Digital Strategy, Steve Muylle, and Amit Basu, Carr P. Collins Jr. Chair in Management Information Science and Professor of Information Systems at the Cox School of Business at Southern Methodist University (Dallas, Texas), have developed a planning process – validated at several established companies – that puts e-business into perspective and helps make it manageable.
dc.language.isoen
dc.subjectE-business
dc.titleHow to Plan E-business Initiatives in Established Companies
dc.identifier.journalMIT Sloan Management Review
dc.source.volume49
dc.source.issue1
dc.source.beginpage28
dc.source.endpage36
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleFT ranked journal article
vlerick.vlerickdepartmentMKT
dc.relation.urlhttps://sloanreview.mit.edu/article/how-to-plan-ebusiness-initiatives-in-established-companies/
dc.identifier.vperid62111
dc.identifier.vperid51471
dc.identifier.vpubid2811


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