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dc.contributor.authorCauberghe, Verolien
dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:24:32Z
dc.date.available2017-12-02T14:24:32Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2550
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleBeing there or being lost? The context effects of TV programme induced interactivity on advertising responses and the modering role of need for cognition
vlerick.conferencedate22/05/2007-25/05/2007
vlerick.conferencelocationReykjavik, Iceland
vlerick.conferencename36th EMAC Conference
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140445
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid2864


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