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dc.contributor.authorDistave, Severine
dc.contributor.authorDe Ruck, Tom
dc.contributor.authorVan Belleghem, Steven
dc.contributor.authorSchillewaert, Niels
dc.date.accessioned2017-12-02T14:24:33Z
dc.date.available2017-12-02T14:24:33Z
dc.date.issued2007
dc.identifier.isbn9283102088
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2561
dc.language.isoen
dc.subjectBranding
dc.titleEvolution of beauty: Dove case study. A new brand activation research model
dc.source.beginpage254
dc.source.endpage273
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140526
dc.identifier.vperid43934
dc.identifier.vperid35898
dc.identifier.vperid40626
dc.identifier.vpubid2876


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