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dc.contributor.authorVerhaeghe, Annelies
dc.contributor.authorVan Belleghem, Steven
dc.contributor.authorVergult, Christophe
dc.contributor.authorSchillewaert, Niels
dc.contributor.authorClaus, D.
dc.date.accessioned2017-12-02T14:24:33Z
dc.date.available2017-12-02T14:24:33Z
dc.date.issued2007
dc.identifier.isbn928310207X
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2562
dc.language.isoen
dc.subjectBranding
dc.titleA new approach for measuring buzz. Word of mouth and word of mouse
vlerick.conferencedate04/06/2007
vlerick.conferencelocationDublin, Ireland
vlerick.conferencenameESOMAR, Worldwide Multi Media Measurement (WM3)
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140458
dc.identifier.vperid35898
dc.identifier.vperid40626
dc.identifier.vperid35923
dc.identifier.vperid79831
dc.identifier.vpubid2877


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