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    Strategic innovation in the logistic real estate development business: Eurinpro

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    Author
    Debruyne, Marion
    Schoovaerts, Marie
    Boute, Robert
    Publication Year
    2007
    
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    Abstract
    Eurinpro is a pan-European provider of tailor-made logistic real estate solutions. The case describes Eurinpro's history towards its current business model that deviates from established industry practice. The case highlights the different aspects of the business model and the unique structure and capabilities that Eurinpro has established to make it successful. The focus of the case is on the customer value model that Eurinpro developed. The question posed in the case is whether Eurinpro can sustain this model to keep up growth in the future.
    Keyword
    Market Strategy & Innovation, Innovation, Market Strategy
    Knowledge Domain/Industry
    Innovation Management
    Strategy
    URI
    http://hdl.handle.net/20.500.12127/2727
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