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dc.contributor.authorMuylle, Steve
dc.contributor.authorRangarajan, Deva
dc.contributor.authorDom, Alfons
dc.date.accessioned2017-12-02T14:24:50Z
dc.date.available2017-12-02T14:24:50Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2730
dc.description.abstractThis case highlights the various factors that affect how an organisation moves from a product focused approach to a solution-based approach. The case incorporates the process change involved in this transition, and in particular focuses on the changes in customer orientation, the corresponding value proposition, and the underlying value network. These objectives are accomplished by illustrating the 3M AAD (Automotive Aftermarket Division) situation over time, as structured in parts (A), (B) and (C). The teaching note provides discussion questions that follow each part and form a link to the following part.
dc.language.isoen
dc.subjectMarketing & Sales
dc.title3M Automotive Aftermarket Division
dc.identifier.tcc508-009-1
vlerick.casepublishertcc
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecaseCase
vlerick.vlerickdepartmentMKT
dc.identifier.vperid78377
dc.identifier.vperid51471
dc.identifier.vperid70957
dc.identifier.vpubid3046


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